A lot has changed in the world of Search Engine Optimization (SEO). However, certain practices still remain in use. For example, using keywords to improve rankings of your company no longer works, but using keywords to increase customer base is still followed. Another purpose that using keywords serves is to understand what your potential customers are looking for. Once this importance of SEO is understood, we can focus on some of the best SEO tips to follow to reap greater benefits:
1. Remove anything that slows down your site
Today’s internet users are far less patient than those of yesteryears. Studies have shown that a one-second delay in a website loading can equal to about 7% lesser business. Thus, it is crucial for you to ensure your site isn’t overloaded with content in order to attract more number of customers.
2. Link to other websites with relevant content
Linking other websites with related content is often mistaken to be bad as it takes the user off your page. However, this is not as bad as it sounds. Providing links to websites from where you referenced your data might be beneficial in improving SEO rankings. Of course, this favor can be returned to you from those whose links you have provided on your page. You can notify them when you have linked them out and they can do the same for you. Remember to always link out websites that of a great influence.
3. Write for humans first, search engines second
A common mistake many commits today is to prioritize search engines and list out as many keywords in the hope of ranking better in search results. This, however, should be changed as businesses cannot really thrive without humans buying their product. Thus, companies have to ensure they cater to human needs while they write their content.
4. Encourage other trustworthy sites to link to you
A must follow tip while your business is growing is to provide links to authoritative blogs that feature creative and useful content. This ensures that others will link to you if you feature relevant content. This is an effective growth-promising SEO tip to be practiced.
5. Have web analytics ready from the start
Sites such as Google Analytics and Google Search Console enable you to monitor where users have been clicking on your website. It provides statistical information of how many views you get per day, how much time was spent on your website, etc.
6. Write unique and relevant meta descriptions for every page
Meta descriptions are deciders for whether the users want to further click on your page from the search results or not. Make sure that you write relevant and catchy information that would make users want to further check out your website.
7. Use readable and meaningful URLs only
A simple URL goes a long way in being memorable for most users. Try and avoid URLs that have numbers, codes and an odd sequence of capital and small letters.
8. Send out social signals
Social media pages today have proven to be more useful in garnering a larger customer base. Thus, it is crucial for any business to create useful content, publish it on their social media pages and make links to these available on the search results or on the company website.
9. Use the right keywords in your images
Relevance is the most important strategy to be followed today. If it isn’t what customers are looking for, they tend to move off your site. Images are useful in conveying to those who don’t prefer reading much. Hence, it is essential that you use relevant keywords even in your company’s images.
10. Create and publish innovative content to improve your rankings
Fresh and innovative content has time and again proved to attract a large number of customers. People want to see something new every now and then. If the same content is going to be published on your website for over 6 months or a year, it is going to result in many customers being driven away from what would appear boring and mundane to them.
A dash of these tips to the usual practice of using relevant keywords should earn you a larger customer base without having to rely on word-of-mouth. Just by following these simple yet effective tips, you can ensure your business reaches larger masses all across the world.